Aug 25, 2024
101 Proven Email Subject Lines for eCommerce Brands
101 Proven Email Subject Lines for eCommerce Brands
Introduction
Let’s start off with the elephant in the room… and the crucial mistake brand owners make because of it.
The Elephant: IOS 15 has made subject lines a metric that isn’t viable to properly track anymore. With Mail Privacy Protection (MPP), users have the option to hide their email address.
As a result, a robot opens the email for you.
These ‘robots’ that click your emails end up inflating your open rate numbers, leaving you clueless to what’s working and what isn’t.
The Crucial Mistake: Just because you can’t track your open rates properly, doesn’t make them unimportant.
In fact, a good subject line is as crucial as it’s ever been. The math is simple…
If I gave you a $1,000,000 cheque in an email, but the email has a lame subject line, you wouldn’t open it.
And you wouldn’t get the cheque.
So… why focus on subject lines?
Because emails that don’t get opened, don’t get read.
And emails that don’t get read, aren’t going to drive any sales…
Subject Lines are the initial “headlines” of email, similar to headlines in advertising or marketing content.
In the famous words of the master marker, David Ogilvy:
“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
This blog post is the distilled essence of countless data points, real-world tests, and undeniable results from +120 DTC brands we’ve worked with.
This isn't just another guide; it's a treasure map that’ll guide you to more sales.
No more second-guessing.
With these plug-and-play subject line templates, You’re one copy-paste away from getting ahead of the inbox competition.
And it all starts with that one little line…
😍 ‘Longing & Fulfillment’ Subject Lines
‘Longing & Fulfillment’ subject lines evoke deep desires and present offerings as the key to satisfaction.
This helps compel readers to bridge the gap between aspiration and attainment.
Uncover the path to [Desired Transformation].
→ Uncover the path to clear, radiant skin.
It’s almost too easy to [get desired result] with [product]
→ It's almost too easy to glow with our Aloe Gel.
The key to [a fulfilled wish] is here.
→ The key to an ambient, well-lit room is here.
Have you ever dreamed of [specific desire]?
→ Have you ever dreamed of a clutter-free home?
Dive deep into the world of [longed-for experience].
→ Dive deep into the world of gourmet coffee flavors.
[Desired result]? The answer you've been searching for.
→ Effortless weight loss? The answer you've been searching for.
Getting [specific goal] has never been this simple.
→ Getting a toned physique has never been this simple.
Join thousands who've found the joy of [desired outcome].
→ Join thousands who've found the joy of artisanal chocolates.
Live the life you've always wanted with [product or solution].
→ Live the life you've always wanted with our time-management tools.
Your journey to [desired result] begins here.
→ Your journey to mastering the art of baking begins here.
Unlock the secret to [aspired achievement].
→ Unlock the secret to the perfect home ambiance.
😩 ‘Anxiety & Relief’ Subject Lines
‘Anxiety & Relief’ subject lines address pain points and offer solutions. This creates an emotional connection that drives readers to seek a resolution.
Tired of [common pain point]? Use this.
→ Tired of sleepless nights? Use this.
Say goodbye to [specific worry].
→ Say goodbye to stubborn belly fat.
[Specific worry]? Michael beat it and so can you
→ Flat feet? Michael beat it and so can you.
End the cycle of [recurring problem].
→ End the cycle of endless screen time.
No more [common frustration] with our latest offer.
→ No more tangled earbuds with our latest offer.
The [product or solution] you need to combat [common issue].
→ The serum you need to combat early aging signs.
Relief from [pressing concern] is finally here.
→ Relief from seasonal allergies is finally here.
Discover the simple fix for [persistent challenge].
→ Discover the simple fix for dry, cracked skin.
Overcome [particular struggle] once and for all.
→ Overcome procrastination once and for all.
[Common issue] keeping you up at night? Use this.
→ Snoring partner keeping you up at night? Use this.
Find peace amid [common source of anxiety] with [product].
→ Find peace amid daily chaos with our mindfulness guide.
😁 ‘Excitement & Anticipation’ Subject Lines
'Excitement & Anticipation' subject lines create a buzz around upcoming offerings or announcements with the thrill of “the new”
Get ready - [product] launches tomorrow!
→ Get ready - Summer collection launches tomorrow!
Sneak peek: Something big is coming your way!
→ Sneak peek: Something big is coming to our beauty range.
Hold tight! [product] is about to drop.
→ Hold tight! A new sneaker is about to drop.
Brace yourself: [product/category] is about to make waves..
→ Brace yourself: Our oceanic perfume collection is about to make waves.
You won't believe what's coming to [store/brand]!
→ You won't believe what's coming to Stella's Boutique!
[Product]: Arriving in 3, 2, 1...
→ Limited-edition watches: Arriving in 3, 2, 1…
The countdown is on for [product]!
→ The countdown is on for our gourmet chocolate release!
The buzz is real: [product] is almost here.
→ The buzz is real: Bee-inspired honey lip balms are almost here.
[Product] is landing... and it's out of this world!
→ Galaxy-inspired necklace is landing... and it’s out of this world!
[Product feature] will blow your mind!
→ Our new skincare formula will blow your mind!
Gear up for the launch of [product]!
→ Gear up for the launch of our eco-friendly backpacks!
[Product]! Because the next big thing can't wait.
→ Crystal-infused water bottles! Because the next big thing can't wait.
🤫 ‘Curiosity & Discovery’ Subject Lines
‘Curiosity & Discovery’ subject lines spark intrigue by providing just enough information to pique interest without revealing the full story, driving readers to click for the complete answer.
Confessions of a [industry character]
→ Confessions of a Skincare Specialist.
The last [solution to problem] you’ll ever buy?
→ The last foot pain treatment you’ll ever buy?
Why this [product type] is making waves in [industry].
→ Why this tiny pill is making waves in the fitness world
This little-known [product type] sold out in 3 hours - Here's why
→ This little-known mineral sold out in 3 hours - Here's why.
[Industry characters] are calling this a 'miracle' [product type].
→ Sleep Specialists are calling this a 'miracle' supplement.
What [trusted source] won’t reveal about [common product type]…
→ What Big Pharma won’t reveal about Magnesium…
You won’t believe what’s inside our [product]...
→ You won't believe what's inside our newest Skincare Elixir...
Inside the world of [topic/industry].
→ Inside the world of bespoke shoes.
The real truth about [product/trend].
→ The real truth about detox teas.
How [product] surprised everyone.
→ How this eco-pen surprised everyone.
[Product/Topic]: Hype or reality?
→ Smartwatches: Hype or reality?
Why [product] has everyone talking.
→ Why this gel moisturizer has everyone talking.
Behind the scenes of [product/brand].
→ Behind the scenes of our craft brews.
What they won't tell you about [topic].
→ What they won't tell you about digital art.
The allure of [product/trend].
→ The allure of minimalist wallets.
What they won't tell you about [topic].
→ This smart speaker's hidden secret.
The allure of [product/trend].
→ Urban farming: What you're missing.
😎 ‘Validation & Affirmation’ Subject Lines
'Validation & Affirmation' subject lines validate the shopper's sense of self and choices and instills confidence in their purchasing decisions.
You've got impeccable taste! See [product category].
→ You've got impeccable taste! See our bespoke jewelry line.
We designed [product] with you in mind.
→ We designed these eco-friendly totes with you in mind.
Because you deserve the best: introducing [product].
→ Because you deserve the best: introducing our premium skincare.
[Product]: Handpicked for lovers of quality like you.
→ Artisan chocolates: Handpicked for lovers of quality like you.
Your style, elevated with [product].
→ Your style, elevated with our handcrafted belts.
Celebrate you with our latest [product].
→ Celebrate you with our latest fragrance release.
We see your unique flair. Match it with [product].
→ We see your unique flair. Match it with our Boho dress collection.
You know quality. Don't miss [product].
→ You know quality. Don't miss our hand-stitched leather boots.
Embrace the [product] worthy of you.
→ Embrace the timepiece worthy of you.
Because you appreciate refinement: [product].
→ Because you appreciate refinement: our vintage red wines.
🫣 ‘FOMO & Urgency’ Subject Lines
‘FOMO & Urgency’ subject lines tap into a shopper's fear of missing out. This can encourage immediate action to secure limited offers or products.
Last chance to grab [product]!
→ Last chance to grab our anime-inspired sneakers!
Only a few [product] left in stock!
→ Only a few soywax candles left in stock!
Don’t miss out on [specific deal or offer].
→ Don’t miss out on our BOGO watch sale!
[Product]! Get it before it’s gone…
→ Hand-stitched leather bags! Get it before it’s gone…
Today only - [specific deal or discount].
→ Today only - 20% off all organic teas!
[Product] is selling out fast. Secure yours now!
→ Our signature fragrance is selling out fast. Secure yours now!
Hurry! [Product] won't last long.
→ Hurry! Our vintage sunglasses won't last long.
Exclusive drop: [product] available for a limited time.
→ Exclusive drop: Handcrafted pottery available for a limited time.
Only [number] of [product] left. Grab yours!
→ Only 5 of our gold pendant necklaces left. Grab yours!
Ending soon: [discount or offer] on [product].
→ Ending soon: 15% off on vegan skincare.
Before it's gone: [Insider + Bestseller]
→ Before it's gone: Secrets of our bestselling lipstick shade
😯 ‘Provocative’ Subject Lines
Provocative subject lines combine the psychological triggers of FOMO (Fear Of Missing Out) and curiosity to drive opens.
Secrets for [desired result] we almost didn't share.
→ Secrets for a lean wardrobe we almost didn't share.
The hidden cost of [negate value prop].
→ The hidden cost of fast fashion savings.
What experts won't tell you on [commonly held belief].
→ What experts won't tell you on the importance of breakfast.
5 lies [trusted source] tells you about [topic of interest]
→ 5 lies skincare gurus tell you about "Instant Fixes"
Think you know all about [topic of interest]? Think again
→ Think you know all about intermittent fasting? Think again.
The hidden gem in [product niche] everyone's raving about.
→ The hidden gem in earbud technology everyone's raving about.
Why [unknown danger] is more dangerous than you ever imagined.
→ Why blue light is more dangerous than you ever imagined.
🛍️ ‘Black Friday’ Subject Lines
These subject lines instill a sense of excitement, urgency, and exclusivity that are typical for Black Friday campaigns.
Early Access: [Product/Category] Black Friday Discounts!
→ Early Access: Leather boots Black Friday Discounts!
Black Friday Sneak Peek: Up to [XX]% off [product/category]!
→ Black Friday Sneak Peek: Up to 70% off all tech gadgets!
The Black Friday [Event] you've been waiting for!
→ The Black Friday Footwear Frenzy you've been waiting for!
Doorbusters: Get [product] before they're gone!
→ Doorbusters: Get our best selling handbags before they're gone!
Black Friday Begins: [product] at never-before prices!
→ Black Friday Begins: Designer watches at never-before prices!
Midnight Madness - [product category] deals too good to miss!
→ Midnight Madness - Jewelry deals too good to miss!
[Product] Alert: Black Friday Pricing. Hurry!
→ Sneaker Alert: Black Friday Pricing. Hurry!
Only 24 Hrs! Black Friday Mega Sale on [product/category].
→ Only 24 Hrs! Black Friday Mega Sale on all winter wear.
Limited Stock: Black Friday [product] Blowout!
→ Limited Stock: Black Friday home decor blowout!
Black Friday Begins: [product]'s biggest sale ever!
→ Black Friday Begins: Our smart TVs' biggest sale ever!
💻 ‘Cyber Monday’ Subject Lines
Similar to Black Friday, these subject lines capture the urgency and exclusivity associated with the Cyber Monday sales event.
Huge [XX]% OFF starts now
→ Huge 15% OFF starts now
Cyber Monday Exclusive: [XX]% off [product/category]!
→ Cyber Monday Exclusive: 80% off wireless headphones!
1 Day Only: [product] Cyber Deals You Can't Miss!
→ 1 Day Only: 4K TV Cyber Deals You Can't Miss!
[Product]'s Biggest Cyber Monday Drop Ever!
→ Luxury watches' Biggest Cyber Monday Drop Ever!
Huge Cyber Savings: Special Deals on [product/category] Inside!
→ Huge Cyber Savings: Special Deals on gourmet chocolates Inside!
It's Raining Discounts! Cyber Monday [product] Specials!
→ It's Raining Discounts! Cyber Monday camera Specials!
Today Only: [product] Savings!
→ Today Only: VR headset Savings!
Cyber Monday Alert: [product] at Its Lowest Price Yet!
→ Cyber Monday Alert: PS5 at Its Lowest Price Yet!
[Product/Category]: Cyber Monday Special at [XX]% Off!
→ Designer dresses: Cyber Monday Special at 60% Off!
Last Chance: Grab [product] Before Cyber Monday Ends!
→ Last Chance: Grab organic skincare set Before Cyber Monday Ends!
Countdown: Only [XX] hours left for Cyber [product] Deals!
→ Countdown: Only 6 hours left for Cyber Laptop Deals!
🔥 50 Bonus ‘Pattern Interrupt’ Subject Lines
Proven effective and guaranteed to catch attention, these pattern interrupt headlines can be used as is or modified for most email campaigns.
Re: your order
Quick note on your recent visit...
Did you see this yet?
About that item you liked…
Just following up...
💥 Unbox the Unexpected!
Guess what's inside... 🎁
This isn't your regular Tuesday offer... Wait, did we just do THAT?
Not another boring sale (promise!)
Lost in the online crowd? Stand out with this! Your cart called... it's feeling lonely 😞
Ever seen a deal like this?
This product almost didn't make the cut!
VIP access: See it before the world does!
Did you actually forget this gem?
Trending now: What everyone's NOT buying
Dare to be different? Click inside...
Your neighbors don't have this yet...👀
💡 A bright idea you haven't seen before!
2 reasons to open: Surprise + Savings
Who says you can't have fun shopping?
Plot twist: The sale's on us!
Wait... You scrolled past this?
Bet you won't guess our top-seller!
Your wishlist just got more exciting!
Revealed: What the others don't have in stock!
This isn’t on our homepage yet!
VIP sneak peek. Don't tell anyone!
Trust us, even we're surprised by this offer!
You won’t find this on search engines...
Pause your playlist for this!
New arrivals you didn’t expect!
A little secret from our warehouse...
Discount alert: But not where you think! Unexpected finds, just a click away!
Email-only offer: Yes, you're that special!
Hidden gems, right in your inbox!
Unseen, unmatched, unbeatable deals inside!
Off the radar 📡 products you won't find elsewhere! Too hot for the homepage 🔥
A surprise product drop inside.
You won't believe what's back in stock!
Email alert: Get it before it goes viral!
Our little secret (Exclusive first look)
Your exclusive gateway to the unseen!
Click for a quirky surprise!
Peek inside: It's not what you think!
Under the radar: Secret shop alert!
Who else offers this? Hint: No one!
🚀 First to know, first to own: VIP exclusives!
Conclusion
Use these subject lines on your next email campaign.
While you can copy & paste directly, they should ultimately serve as inspiration for you to craft your own.
Remember that the best subject lines are tailored to your audience, offer value, and incite curiosity.
Keep testing different approaches to find what works best.
But one thing I can promise you - these subject lines are a great place to start.
Once you master the formulas, you can really start to make them your own.
The force is now with you.
Introduction
Let’s start off with the elephant in the room… and the crucial mistake brand owners make because of it.
The Elephant: IOS 15 has made subject lines a metric that isn’t viable to properly track anymore. With Mail Privacy Protection (MPP), users have the option to hide their email address.
As a result, a robot opens the email for you.
These ‘robots’ that click your emails end up inflating your open rate numbers, leaving you clueless to what’s working and what isn’t.
The Crucial Mistake: Just because you can’t track your open rates properly, doesn’t make them unimportant.
In fact, a good subject line is as crucial as it’s ever been. The math is simple…
If I gave you a $1,000,000 cheque in an email, but the email has a lame subject line, you wouldn’t open it.
And you wouldn’t get the cheque.
So… why focus on subject lines?
Because emails that don’t get opened, don’t get read.
And emails that don’t get read, aren’t going to drive any sales…
Subject Lines are the initial “headlines” of email, similar to headlines in advertising or marketing content.
In the famous words of the master marker, David Ogilvy:
“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
This blog post is the distilled essence of countless data points, real-world tests, and undeniable results from +120 DTC brands we’ve worked with.
This isn't just another guide; it's a treasure map that’ll guide you to more sales.
No more second-guessing.
With these plug-and-play subject line templates, You’re one copy-paste away from getting ahead of the inbox competition.
And it all starts with that one little line…
😍 ‘Longing & Fulfillment’ Subject Lines
‘Longing & Fulfillment’ subject lines evoke deep desires and present offerings as the key to satisfaction.
This helps compel readers to bridge the gap between aspiration and attainment.
Uncover the path to [Desired Transformation].
→ Uncover the path to clear, radiant skin.
It’s almost too easy to [get desired result] with [product]
→ It's almost too easy to glow with our Aloe Gel.
The key to [a fulfilled wish] is here.
→ The key to an ambient, well-lit room is here.
Have you ever dreamed of [specific desire]?
→ Have you ever dreamed of a clutter-free home?
Dive deep into the world of [longed-for experience].
→ Dive deep into the world of gourmet coffee flavors.
[Desired result]? The answer you've been searching for.
→ Effortless weight loss? The answer you've been searching for.
Getting [specific goal] has never been this simple.
→ Getting a toned physique has never been this simple.
Join thousands who've found the joy of [desired outcome].
→ Join thousands who've found the joy of artisanal chocolates.
Live the life you've always wanted with [product or solution].
→ Live the life you've always wanted with our time-management tools.
Your journey to [desired result] begins here.
→ Your journey to mastering the art of baking begins here.
Unlock the secret to [aspired achievement].
→ Unlock the secret to the perfect home ambiance.
😩 ‘Anxiety & Relief’ Subject Lines
‘Anxiety & Relief’ subject lines address pain points and offer solutions. This creates an emotional connection that drives readers to seek a resolution.
Tired of [common pain point]? Use this.
→ Tired of sleepless nights? Use this.
Say goodbye to [specific worry].
→ Say goodbye to stubborn belly fat.
[Specific worry]? Michael beat it and so can you
→ Flat feet? Michael beat it and so can you.
End the cycle of [recurring problem].
→ End the cycle of endless screen time.
No more [common frustration] with our latest offer.
→ No more tangled earbuds with our latest offer.
The [product or solution] you need to combat [common issue].
→ The serum you need to combat early aging signs.
Relief from [pressing concern] is finally here.
→ Relief from seasonal allergies is finally here.
Discover the simple fix for [persistent challenge].
→ Discover the simple fix for dry, cracked skin.
Overcome [particular struggle] once and for all.
→ Overcome procrastination once and for all.
[Common issue] keeping you up at night? Use this.
→ Snoring partner keeping you up at night? Use this.
Find peace amid [common source of anxiety] with [product].
→ Find peace amid daily chaos with our mindfulness guide.
😁 ‘Excitement & Anticipation’ Subject Lines
'Excitement & Anticipation' subject lines create a buzz around upcoming offerings or announcements with the thrill of “the new”
Get ready - [product] launches tomorrow!
→ Get ready - Summer collection launches tomorrow!
Sneak peek: Something big is coming your way!
→ Sneak peek: Something big is coming to our beauty range.
Hold tight! [product] is about to drop.
→ Hold tight! A new sneaker is about to drop.
Brace yourself: [product/category] is about to make waves..
→ Brace yourself: Our oceanic perfume collection is about to make waves.
You won't believe what's coming to [store/brand]!
→ You won't believe what's coming to Stella's Boutique!
[Product]: Arriving in 3, 2, 1...
→ Limited-edition watches: Arriving in 3, 2, 1…
The countdown is on for [product]!
→ The countdown is on for our gourmet chocolate release!
The buzz is real: [product] is almost here.
→ The buzz is real: Bee-inspired honey lip balms are almost here.
[Product] is landing... and it's out of this world!
→ Galaxy-inspired necklace is landing... and it’s out of this world!
[Product feature] will blow your mind!
→ Our new skincare formula will blow your mind!
Gear up for the launch of [product]!
→ Gear up for the launch of our eco-friendly backpacks!
[Product]! Because the next big thing can't wait.
→ Crystal-infused water bottles! Because the next big thing can't wait.
🤫 ‘Curiosity & Discovery’ Subject Lines
‘Curiosity & Discovery’ subject lines spark intrigue by providing just enough information to pique interest without revealing the full story, driving readers to click for the complete answer.
Confessions of a [industry character]
→ Confessions of a Skincare Specialist.
The last [solution to problem] you’ll ever buy?
→ The last foot pain treatment you’ll ever buy?
Why this [product type] is making waves in [industry].
→ Why this tiny pill is making waves in the fitness world
This little-known [product type] sold out in 3 hours - Here's why
→ This little-known mineral sold out in 3 hours - Here's why.
[Industry characters] are calling this a 'miracle' [product type].
→ Sleep Specialists are calling this a 'miracle' supplement.
What [trusted source] won’t reveal about [common product type]…
→ What Big Pharma won’t reveal about Magnesium…
You won’t believe what’s inside our [product]...
→ You won't believe what's inside our newest Skincare Elixir...
Inside the world of [topic/industry].
→ Inside the world of bespoke shoes.
The real truth about [product/trend].
→ The real truth about detox teas.
How [product] surprised everyone.
→ How this eco-pen surprised everyone.
[Product/Topic]: Hype or reality?
→ Smartwatches: Hype or reality?
Why [product] has everyone talking.
→ Why this gel moisturizer has everyone talking.
Behind the scenes of [product/brand].
→ Behind the scenes of our craft brews.
What they won't tell you about [topic].
→ What they won't tell you about digital art.
The allure of [product/trend].
→ The allure of minimalist wallets.
What they won't tell you about [topic].
→ This smart speaker's hidden secret.
The allure of [product/trend].
→ Urban farming: What you're missing.
😎 ‘Validation & Affirmation’ Subject Lines
'Validation & Affirmation' subject lines validate the shopper's sense of self and choices and instills confidence in their purchasing decisions.
You've got impeccable taste! See [product category].
→ You've got impeccable taste! See our bespoke jewelry line.
We designed [product] with you in mind.
→ We designed these eco-friendly totes with you in mind.
Because you deserve the best: introducing [product].
→ Because you deserve the best: introducing our premium skincare.
[Product]: Handpicked for lovers of quality like you.
→ Artisan chocolates: Handpicked for lovers of quality like you.
Your style, elevated with [product].
→ Your style, elevated with our handcrafted belts.
Celebrate you with our latest [product].
→ Celebrate you with our latest fragrance release.
We see your unique flair. Match it with [product].
→ We see your unique flair. Match it with our Boho dress collection.
You know quality. Don't miss [product].
→ You know quality. Don't miss our hand-stitched leather boots.
Embrace the [product] worthy of you.
→ Embrace the timepiece worthy of you.
Because you appreciate refinement: [product].
→ Because you appreciate refinement: our vintage red wines.
🫣 ‘FOMO & Urgency’ Subject Lines
‘FOMO & Urgency’ subject lines tap into a shopper's fear of missing out. This can encourage immediate action to secure limited offers or products.
Last chance to grab [product]!
→ Last chance to grab our anime-inspired sneakers!
Only a few [product] left in stock!
→ Only a few soywax candles left in stock!
Don’t miss out on [specific deal or offer].
→ Don’t miss out on our BOGO watch sale!
[Product]! Get it before it’s gone…
→ Hand-stitched leather bags! Get it before it’s gone…
Today only - [specific deal or discount].
→ Today only - 20% off all organic teas!
[Product] is selling out fast. Secure yours now!
→ Our signature fragrance is selling out fast. Secure yours now!
Hurry! [Product] won't last long.
→ Hurry! Our vintage sunglasses won't last long.
Exclusive drop: [product] available for a limited time.
→ Exclusive drop: Handcrafted pottery available for a limited time.
Only [number] of [product] left. Grab yours!
→ Only 5 of our gold pendant necklaces left. Grab yours!
Ending soon: [discount or offer] on [product].
→ Ending soon: 15% off on vegan skincare.
Before it's gone: [Insider + Bestseller]
→ Before it's gone: Secrets of our bestselling lipstick shade
😯 ‘Provocative’ Subject Lines
Provocative subject lines combine the psychological triggers of FOMO (Fear Of Missing Out) and curiosity to drive opens.
Secrets for [desired result] we almost didn't share.
→ Secrets for a lean wardrobe we almost didn't share.
The hidden cost of [negate value prop].
→ The hidden cost of fast fashion savings.
What experts won't tell you on [commonly held belief].
→ What experts won't tell you on the importance of breakfast.
5 lies [trusted source] tells you about [topic of interest]
→ 5 lies skincare gurus tell you about "Instant Fixes"
Think you know all about [topic of interest]? Think again
→ Think you know all about intermittent fasting? Think again.
The hidden gem in [product niche] everyone's raving about.
→ The hidden gem in earbud technology everyone's raving about.
Why [unknown danger] is more dangerous than you ever imagined.
→ Why blue light is more dangerous than you ever imagined.
🛍️ ‘Black Friday’ Subject Lines
These subject lines instill a sense of excitement, urgency, and exclusivity that are typical for Black Friday campaigns.
Early Access: [Product/Category] Black Friday Discounts!
→ Early Access: Leather boots Black Friday Discounts!
Black Friday Sneak Peek: Up to [XX]% off [product/category]!
→ Black Friday Sneak Peek: Up to 70% off all tech gadgets!
The Black Friday [Event] you've been waiting for!
→ The Black Friday Footwear Frenzy you've been waiting for!
Doorbusters: Get [product] before they're gone!
→ Doorbusters: Get our best selling handbags before they're gone!
Black Friday Begins: [product] at never-before prices!
→ Black Friday Begins: Designer watches at never-before prices!
Midnight Madness - [product category] deals too good to miss!
→ Midnight Madness - Jewelry deals too good to miss!
[Product] Alert: Black Friday Pricing. Hurry!
→ Sneaker Alert: Black Friday Pricing. Hurry!
Only 24 Hrs! Black Friday Mega Sale on [product/category].
→ Only 24 Hrs! Black Friday Mega Sale on all winter wear.
Limited Stock: Black Friday [product] Blowout!
→ Limited Stock: Black Friday home decor blowout!
Black Friday Begins: [product]'s biggest sale ever!
→ Black Friday Begins: Our smart TVs' biggest sale ever!
💻 ‘Cyber Monday’ Subject Lines
Similar to Black Friday, these subject lines capture the urgency and exclusivity associated with the Cyber Monday sales event.
Huge [XX]% OFF starts now
→ Huge 15% OFF starts now
Cyber Monday Exclusive: [XX]% off [product/category]!
→ Cyber Monday Exclusive: 80% off wireless headphones!
1 Day Only: [product] Cyber Deals You Can't Miss!
→ 1 Day Only: 4K TV Cyber Deals You Can't Miss!
[Product]'s Biggest Cyber Monday Drop Ever!
→ Luxury watches' Biggest Cyber Monday Drop Ever!
Huge Cyber Savings: Special Deals on [product/category] Inside!
→ Huge Cyber Savings: Special Deals on gourmet chocolates Inside!
It's Raining Discounts! Cyber Monday [product] Specials!
→ It's Raining Discounts! Cyber Monday camera Specials!
Today Only: [product] Savings!
→ Today Only: VR headset Savings!
Cyber Monday Alert: [product] at Its Lowest Price Yet!
→ Cyber Monday Alert: PS5 at Its Lowest Price Yet!
[Product/Category]: Cyber Monday Special at [XX]% Off!
→ Designer dresses: Cyber Monday Special at 60% Off!
Last Chance: Grab [product] Before Cyber Monday Ends!
→ Last Chance: Grab organic skincare set Before Cyber Monday Ends!
Countdown: Only [XX] hours left for Cyber [product] Deals!
→ Countdown: Only 6 hours left for Cyber Laptop Deals!
🔥 50 Bonus ‘Pattern Interrupt’ Subject Lines
Proven effective and guaranteed to catch attention, these pattern interrupt headlines can be used as is or modified for most email campaigns.
Re: your order
Quick note on your recent visit...
Did you see this yet?
About that item you liked…
Just following up...
💥 Unbox the Unexpected!
Guess what's inside... 🎁
This isn't your regular Tuesday offer... Wait, did we just do THAT?
Not another boring sale (promise!)
Lost in the online crowd? Stand out with this! Your cart called... it's feeling lonely 😞
Ever seen a deal like this?
This product almost didn't make the cut!
VIP access: See it before the world does!
Did you actually forget this gem?
Trending now: What everyone's NOT buying
Dare to be different? Click inside...
Your neighbors don't have this yet...👀
💡 A bright idea you haven't seen before!
2 reasons to open: Surprise + Savings
Who says you can't have fun shopping?
Plot twist: The sale's on us!
Wait... You scrolled past this?
Bet you won't guess our top-seller!
Your wishlist just got more exciting!
Revealed: What the others don't have in stock!
This isn’t on our homepage yet!
VIP sneak peek. Don't tell anyone!
Trust us, even we're surprised by this offer!
You won’t find this on search engines...
Pause your playlist for this!
New arrivals you didn’t expect!
A little secret from our warehouse...
Discount alert: But not where you think! Unexpected finds, just a click away!
Email-only offer: Yes, you're that special!
Hidden gems, right in your inbox!
Unseen, unmatched, unbeatable deals inside!
Off the radar 📡 products you won't find elsewhere! Too hot for the homepage 🔥
A surprise product drop inside.
You won't believe what's back in stock!
Email alert: Get it before it goes viral!
Our little secret (Exclusive first look)
Your exclusive gateway to the unseen!
Click for a quirky surprise!
Peek inside: It's not what you think!
Under the radar: Secret shop alert!
Who else offers this? Hint: No one!
🚀 First to know, first to own: VIP exclusives!
Conclusion
Use these subject lines on your next email campaign.
While you can copy & paste directly, they should ultimately serve as inspiration for you to craft your own.
Remember that the best subject lines are tailored to your audience, offer value, and incite curiosity.
Keep testing different approaches to find what works best.
But one thing I can promise you - these subject lines are a great place to start.
Once you master the formulas, you can really start to make them your own.
The force is now with you.